How Online Reputation Works
Insights on how to improve your web presence and improve visibility
Online Reputation Management has 2 Key Components
Establishing a Web Presence
Content creation and lots of it, the following actions can be used for all ORM strategies:
- Custom websites and blogs that are constantly updated
- Take advantage of your social media platforms
- Create competitive advantages with third-party sites
- Publishing professional content that engages clientele
- Press Releases
Improving Search Rankings
90% of Google visitors do not leave the first page. Make sure your content is apparent and visible. The goal is to appear in the Top 5 results to better optimize your visitor traffic.
ORM deals greatly with content creation however that is not all it is used for. There are many small techniques you can implement to better your search engine optimation. Make sure all the content you release is relevant and adheres to the needs of your prospective clientele.
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Elements of Reputation Management
Permanence. As most know already, the more powerful the website is the better visibility online. How is this done? It is great to be on the first page of Google but you need to stay there. Hiring an ORM company like RemovePersonalInformation will ensure you maintain a positive reputation online.
Control is Imperative. Make sure the control of your online reputation is in good hands. Whether it be an internal marketing department or a third-party site like RPI would be more than happy make sure issues are handled promptly and professionally. There is nothing worse than reacting the wrong way online. What you publish must be strong in nature, these act as buffers to block out the negativity (i.e. Press Releases, Blogs, or even Emails).
Stray from Negativity. As tempting as it can be, researching and viewing your negative content online may tip off Google. When a website is looked at multiple times, you begin sending indicators to the search engines that you are interested in that topic, this can be detrimental for local businesses who are just starting out.
Outrank and Conquer. All businesses have competition, but how you combat them is how you will survive. Online Reputation Management is implemented to restore a reputation to its full potential instead of hiding anything and everything you do not agree with. You need to partner with non-competitive companies to grow your presence and in turn, outrank any posts you deem harmful to your success.
Stop wasting your time. Only a small amount of cease and assist letters or legal documents sent to websites are resolved. Websites are not required to adhere, and even if they do, another site could publish an identical article and you will be caught in a “whack-a-mole” situation. Save your time and focus on your growth, if you are truly better it will show.
Variety and Standards. The key to a successful online reputation strategy is to promote as much quality content as you can, across as many platforms as possible. Readers are deterred by repetitive content. Get creative and write about the real issues nobody else is talking about.
Don’t Cut Corners. Readers can tell right away if you are spamming low-quality content in efforts to suppress something. Take your time, it may later longer but the results will be everlasting and your clients will be able to tell that you put a lot of effort into making a change.
95% of Unhappy Customers Say They Will Return to a Business if Their Issues are Resolved Quickly
Get Advice Now On What Steps You Can Take Today
Where to Start with Reputation Management?
Social Media: Create as many distinct platforms as you can comfortably manage (Facebook, Twitter, YouTube, Pinterest, etc).
Professional Promotion: By offering your knowledge within local discussion boards or online forums is a great start. Ask questions and answer prospects accordingly.
Constantly Update: Aim for an average of 4-5 blogs every week. This will create a schedule for your clientele to look for, keep your clients up-to-date on everything.
Monitor Daily: As you never know what updates or algorithm changes may occur. You need to stay on top of the ball so your competitors do not outrank you.
Identity: When choosing usernames or handles, credit yourself for the content that you have created. This is extremely useful for those attempting to rank for their name (realtors, bloggers, lawyers, etc.)
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- Conducted by a reputation management expert
- Tailored to your specific case