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Online Reputation Management Tips For Starters

First, type your name into Google, do you like what you see? Are there the results positive? Whether it be unflattering reviews, a criminal record, or even misleading information, you may be wondering how you can establish a much more positive online image.

Fortunately, this is a common issue for many individuals and as many are looking for answers, online reputation management has become a viable option.

Online reputation management (ORM) is the process in which you take control of the online conversation. Utilization of this process can save you from an embarrassing online presence and future loss of opportunities. To effectively manage your online reputation, it requires three sub-processes: monitoring, prevention, and cleaning.


Online Reputation Management Tips For Starters Infographic


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Monitoring: Keeping an Eye on Your Brand

This first step in the process includes keeping a close eye on your brand. This is by observing and monitoring articles, review sites, social platforms, or any other area on the web where your business or personal name is being written. Instead of searching for your name daily, you can easily do this by utilizing a few tools: Here are some of the best online reputation management tips For starters:

  • Google AlertsOne of the most commonly used tools is Google Alerts. Google Alerts allows you to easily set up an alert system that tells you whenever your business or name is being said online. The tool also permits variations in the frequency you wish to receive notifications, enabling you to be notified as often as you wish. Read more on how to get your name on Google to assist with flooding out any negative content.
  • Yahoo Alerts – Similarly to Google Alerts, you can also be notified about the news that pertains to your brand. Through the utilization of the keywords you enter, Yahoo Alerts is able to notify you through email, messenger, or mobile.
  • Twitter Search  – As Twitter is commonly used by many users for personal views and opinions, your brand may be written about in a positive or negative manner. Using Twitter Search enables you to filter your views based on attributes such as links, dates, locations, and others.
  • Social Mention  – Much like Google and Yahoo Alerts, Social Mention mainly pertains to content generated by users, being anything from blogs, events, comments, videos, and news. This tool pertains to the social aspect of your online brand name.


Managing your online reputation is just the beginning. Properly managing your reputation will lessen your negative reputation.


Prevention: Brand Building

For example, an online reputation pertains to name, company, brand, executives, and more, this leaves a vast area in which your reputation can be affected. This is why brand-building is vital. Utilizing specific social media usernames that separate you from the competition and linking all of your social media platforms can easily aid in building your brand.


The most important areas where your brand needs to establish a presence on is the following.

  • Facebook
  • Twitter
  • Quora
  • Google+


Interlinking your pages and sharing similar brand usernames will help boost the pages for your search. This will ultimately suppress any information that you are not in control of (review sites, negative blogs, etc.).  Furthermore, monitoring and prevention are enough for most users that wish to manage their online reputation. After all, cleaning is the third and final subprocess within ORM.


Online Reputation Management Tips For Starters


Cleaning: Closing out Online Reputation Management Tips For Starters

In conclusion, this part is the most challenging component of online reputation management (ORM). Additionally, this process includes fixing any content online that has affected the business or brand negatively.

Not to mention, this process is essential.  Henceforth, if you feel your situation is too complex, call us today. In this case, contact


Please fill out the form below and we will reach out as soon as possible!

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